corporate identity

digital calligraphy

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I was commissioned by the health counseling FREIHEIT to design their logo and slogan.

The purpose was to communicate how choosing a path of healthy habits might lead to the feeling of freedom and wellness. Using digital calligraphy, I gave the word "Freiheit" (freedom, in German) movement, dynamic and lightness. The color gradient implies the change into a new healthier lifestyle. The slogan "Lebe gesund" (Live healthy) promotes this as well.